I subscribe to a listserv for counselor educators and supervisors called CESNET and this thread came up posted by Wes Irwin:

I was surprised to learn that the school district that I recently moved into, Mounds View School District, MN has replaced school counselors with "Deans." If you are interested you can read more about this on their website via a link to their electronic newsletter http://www.moundsviewschools.org/ from the Spring of 2010.  This school district is pretty highly rated. I do not yet know the background as to what brought this about. Is this a trend nationwide?

A current debate is raging in professional counseling associations surrounding the issue of professional identity of counselors.

Since the profession of school counseling has opened up to include non-teachers being trained as school counselors, there has been much debate surrounding the following question:  Does one need to be trained as a teacher to be an effective professional school counselor?

School counselor v. guidance counselor:  Does it really matter?  When we talk about the role of the counseling position in schools, many would argue that the title doesn't matter.